30 Creative Uses of Animated GIFs in Emails

Resource : http://www.smileycat.com/miaow/archives/006464.php

If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.

Paul Boag referried to the use of animated GIFs in website design as:

Animated gifs can breathe some much needed life into the imagery on your website. They grab the users attention and act as design delighters, making your site stand out from that of the competition.”

The same is true for emails. Not only do they grab the attention, animated GIFs can serve a more practical purpose by displaying more information about a product, while doing so in the limited space of an email. For example, you can show how a shoe looks from multiple angles, how clothes move on a model, different outfit options for a jacket, or the range of colors or designs that a handbag comes in.

As I mentioned above, the main caveat for using animated GIFs in emails is the potential increase in filesize, especially if you are animating larger images. In the list of examples below, the largest ones top out at 700-800KB, and file size is recognized as one of the factors that can impact email deliverability. So, use your animated GIFs judiciously and always try to minimize the size of the image that is being animated.

The selection of emails below provide a variety of examples of creative uses of animated GIFs in emails.

Anthropologie

Anthropologie animated GIF

Anthropologie animated GIF

Anthropologie animated GIF

Art.com

Art.com animated GIF

[via STYLEcampaign]

Boden

Boden animated GIF

Boden animated GIF

Ralph Lauren

Ralph Lauren animated GIF

Ralph Lauren animated GIF

Cusp

Cusp animated GIF

Cusp animated GIF

Cusp animated GIF

Cusp animated GIF

Banana Republic

Banana Republic animated GIF

Free People

Free People animated GIF

Horchow

Horchow animated GIF

[via STYLEcampaign]

Jack Spade

Jack Spade animated GIF

[via Litmus]

Kate Spade

Kate Spade animated GIF

Kate Spade animated GIF

Kate Spade animated GIF

Home Depot

Home Depot animated GIF

Cusp

Cusp animated GIF

Cusp animated GIF

Cusp animated GIF

Last Call by Neiman Marcus

Last Call by Neiman Marcus animated GIF

Last Call by Neiman Marcus animated GIF

Last Call by Neiman Marcus animated GIF

Last Call by Neiman Marcus

Tory Burch

Tory Burch animated GIF

Boden

Boden animated GIF

Boden animated GIF

Cusp

Cusp animated GIF

Cusp animated GIF

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s